Value Architecture Guide
Guides you through building or refining your company's Value Architecture from scratch.
Why this skill
Building a Value Architecture from scratch is straightforward in principle but easy to get wrong in practice. Components get defined in the wrong order, value drivers blur into capabilities, or ICPs get too broad to be useful. This skill provides structured guidance so each component is defined correctly and connects cleanly to the others.
What it does
The Value Architecture Guide explains each component of the Value Architecture — Offerings, Value Drivers, Key Capabilities, Personas, ICPs, and Metrics — including what belongs in it, how to define it well, and how it relates to the other components.
Use it when you want to:
- Understand the purpose and structure of any component in the Value Architecture
- Create or refine a specific component, such as writing your first set of value drivers or documenting your ICPs
- Validate that your existing architecture is internally consistent
- Work through the full architecture from scratch in the recommended sequence
How to use it
The skill is intended to make your agent understand what a Value Architecture is and what its components mean. You can start broadly ("how do I get started building a value architecture?"), focus on a specific component ("what makes a strong ICP definition?"), or bring in your existing materials for review and feedback.
The skill covers recommended quantities, common mistakes, validation questions, and the relationships between components so you build something that actually gets used in sales conversations.
There are three ways to get started.
Self-paced: Work through the ACT Playbook implementation at your own pace. The material walks you through each component step by step with structured exercises and templates. Enroll at actplaybook.com/playbook/course.
AI-assisted: Build your Value Architecture through a guided, chat-based conversation with an AI assistant. Early access is free while we are improving the product. Join the waitlist at actplaybook.com/waitlist.
With us: Work through the Value Architecture with the ACT Playbook team directly. Book a call or reach out via the contact form.