Audit
Score an existing B2B website against proven structure and conversion frameworks, then get a prioritized fix list.
Why this skill
A site review is only useful if it points to something specific. This skill reads your live site and scores it against the frameworks that decide whether a B2B buyer understands you and takes the next step: a clear story on the homepage, coverage of the jobs a buying group works through, and copy that sounds like the customer rather than the product.
What it does
Point it at a domain and it crawls the pages that matter, including the homepage, product overview, a few solutions and feature pages, pricing, a case study, and the demo or contact page. It then scores what it finds on a handful of dimensions:
- whether the homepage tells a clear customer story
- whether the site covers the full buying process and the jobs a buying group works through
- whether each page type follows the pattern that converts for it
- whether the copy leads with the customer's outcome or hides behind product language
Findings quote the offending copy, carry a severity of critical, important, or polish, and land in a single file you can work from at workspace/website/audit-{domain}.md. If you keep your value architecture available, it also checks how faithfully the site reflects your personas and value drivers.
The audit is diagnostic only. It does not change your site or write pages. When the problems are structural rather than cosmetic, it points you to the Plan step.
How to use it
Call /act-website-audit and provide the URL, or ask for an audit and let the router reach it. It runs on its own and reports the file path, the count of issues by severity, and a one-line verdict. It is standalone, so you do not need a structure plan first. Use it to decide whether your current site needs a few fixes or a rebuild.