ACT Playbook
Skills ReferenceWebsite Builder

Generate

Turn an approved structure into finished HTML pages that hold to your design system, brand voice, and conversion standards.

Why this skill

Writing a whole site by hand is slow, and quality drifts from page to page. This step builds every page from the plan you approved and holds all of them to the same design system, voice, and conversion bar.

What it does

It reloads your value architecture and builds a per-persona language reference from your customer's own words, then writes pages from your approved structure. It starts with a sample of three pages, the homepage, one solutions page, and the demo page, for you to review, so you can correct tone and framing before it commits to the full set. Once you sign off, it generates the rest in parallel, each as a single HTML file that follows your design system, your brand voice, and the project's writing rules.

Before any page is written it passes a quality gate: copy that leads with the customer, language drawn from the persona, and a clear primary action. Where a real proof point is missing, such as a customer name, a metric, or a certification, it flags the gap as content needed rather than inventing one. Pages land under workspace/website/pages/.

How to use it

Call /act-website-generate once Plan has produced a structure you have approved. It confirms the output location, language, and voice file, then offers the sample-first review by default so you stay in control of the first pages before the rest are built. When it finishes it reports what it built and lists every content-needed flag grouped by the team that owns it, so you know exactly what to fill in before you ship. It does not publish or commit anything.

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